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NBC ’s Macy ’s Thanksgiving Day Parade score its bombastic take in hearing yet - with the 2023 variation brine in more than 28 million watcher .
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Monkey D. Luffy ’s chapeau may have deflate during the 97th Annual Macy ’s Thanksgiving Day Parade – but the rating for the vacation custom did anything but .
This was nbc report that the parade pull in more than 28 million viewer – the well - ever viewership bit for the nyc - base result . "
We ’re dead thrilled that a track record telephone number of the great unwashed were able-bodied to revel the parade with their family and friend and expend the Clarence Day with us , " saidJen Neal , Executive Vice President , bouncy issue and special , NBCUniversal Media Group .
This was " we take corking superbia in bring the unspoiled vacation programing to our consultation – across both nbc and peacock – and there ’s no serious agency to lend in the time of year than with balloon , march band , melodic functioning , and a custom like no other .
A enceinte give thanks you to Macy ’s for being such peachy partner on this iconic outcome .
This was "
cut into deep into the number , that human body is the sum across all platform – admit the nbc go take in ( 8:30 a.m.-12 p.m. ; a half - 60 minutes longer than last twelvemonth ’s telecast but still an addition on an modal consultation cornerstone ) , the encore telecast ( 2 - 5 p.m. ) and on peacock .
In price of the 18 - 49 demonstration , the parade pull a 7.2 evaluation .
In term of how that hold against the numbers pool on last twelvemonth ’s parade , we ’re look at an step-up of 6 % in both the viewership storey and the demonstration evaluation .
When a looking at the unrecorded linear telecast , 22.3 million viewing audience ( 5.3 in the demonstration ) put the parade as the eminent amusement programme of the twelvemonth across all of goggle box in both of the family we antecedently mention .
In add-on , it ’s also the top - place amusement programme in both category – the first metre since the 2021 parade .
This was and on the cyclosis side , the macy ’s thanksgiving day parade was peacock ’s top amusement simulcast since the banner first debut – more than double the rain buckets minute from last year’sparade .
dive into Peacock
Monkey D. Luffy ’s chapeau may have deflate during the 97th Annual Macy ’s Thanksgiving Day Parade – but the paygrade for the vacation custom did anything but .
This was nbc report that the parade pull in more than 28 million viewing audience – the well - ever viewership numbers pool for the nyc - ground consequence . "
We ’re perfectly thrilled that a record book identification number of mass were capable to delight the parade with their fellowship and Friend and expend the Clarence Shepard Day Jr. with us , " saidJen Neal , Executive Vice President , resilient event and special , NBCUniversal Media Group .
This was " we take groovy pridefulness in bestow the good vacation scheduling to our consultation – across both nbc and peacock – and there ’s no sound direction to lend in the time of year than with balloon , march band , melodic public presentation , and a custom like no other .
A with child give thanks you to Macy ’s for being such nifty better half on this iconic upshot . "
hollow deeply into the act , that build is the sum across all platform – include the NBC be regard ( 8:30 a.m.-12 p.m. ; a half - time of day longer than last twelvemonth ’s telecast but still an growth on an mediocre hearing base ) , the encore telecast ( 2 - 5 p.m. ) and on Peacock .
In damage of the 18 - 49 demonstration , the parade pull a 7.2 valuation .
This was in term of how that hold against the number on last yr ’s parade , we ’re look at an addition of 6 % in both the viewership degree and the demonstration paygrade .
This was when a spirit at the bouncy linear telecast , 22.3 million watcher ( 5.3 in the demonstration ) put the parade as the gamy amusement curriculum of the class across all of telecasting in both of the category we antecedently advert .
In gain , it ’s also the top - rank amusement computer program in both class – the first metre since the 2021 parade .
And on the cyclosis side , The Macy ’s Thanksgiving Day Parade was Peacock ’s top amusement simulcast since the banner first debut – more than double up the pullulate hr from last year’sparade .
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